arttd’inox is the 1st brand from the house of Austenitic Creations Pvt. Ltd; subsidiary of JSL; and was launched with the objective of bringing about excellent designs & forms in stainless steel table ware & home décor products in India. arttd’inox, meaning the art of stainless steel , is an amalgamation of design with functionality. Modeled to enhance your lifestyle, it lends dignity and sophistication unprecedented. Ms. Deepika Jindal, who took up the challenge to spread out the arena of stainless steel from kitchen shelves to your entire house and office, started the brand in 2003.

The essence of the brand is that it ‘Helps you create spaces that speak of you’. As a brand arttd’inox takes cognizance of the changing sensibilities & aspirations of the consumers and responds to them. Today arttd’inox is one of the few Indian homegrown brands, which signify luxury & lifestyle. In a span of couple of years, arttd’inox has carved a niche for itself within the lifestyle segment by becoming India’s premier Stainless steel home segment product manufacturer and retailer.

Through its state-of-the-art manufacturing unit in Haryana, arttd’inox produces over six categories of designer stainless steel products viz. home décor, bar range, dining range, beverage range, office accessories & bath range. In an industry where steel is considered durable & not designer, arttd’inox was set up with the objective of creating exclusive and designer stainless steel lifestyle products, which are synonymous with quality and functionality. The product range redefines the dimensions of traditional steel in India, which have been creatively designed in combination with ceramic, wood, acrylic and various other materials to not only enhance its aesthetic appeal but make it functionally effective as well.

The in-house design studio bridges the gap between the real and surreal in the world of steel. It has a team of professionally qualified designers who are dedicated to explore the challenging frontiers of design and is committed to deliver aesthetic delight in functional forms to consumers all over the world. In the lifestyle arena, especially austenitic steel segment, it is for the first time that synergies between steel and various materials has been explored to create an edge over traditional available designs, which are functional, affordable as well as designer.

To take it to the next level of retailing; ACPL has appointed Vishal Video & Appliances Pvt. Ltd.; a renowned distributer of the premium brands throughout India; as its national marketer and distributor for arttd’inox. With this step; the company plans to penetrate, apart from the Tier 1 cities, in Tier 2 and Tier 3 cities. As these cities are growing at fast pace and a substantial advancement in the economic; socio-political and technological is being witnessed; the company wants to tap these markets which has the aspiring set of consumers for a designer product like arttd’inox.